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Sustainability

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How can you ensure comfort and cleanliness in your customers’ washrooms during the cold season? Our recent survey will give you all the tools to become a pro… of winter!

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Become a winter pro

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Most of our Kitchen Roll Towels are now certified by the Compost Manufacturing Alliance as compostable. Discover our CMA-certified products below!

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Keep yourself, your family and those around you safe and healthy by following a few key protocols.

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Protect Yourself & Others

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We know protecting your students and staff is at the top of your priorities. Let us help you create safe and feel-good environments. We have reliable, sustainable proven solution.

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Markets and industries

Committed to Your Hygiene Needs

At Cascades PRO®, we conducted a <a href="https://wp.pro.cascades.com/wp-content/uploads/2023/02/Hygiene-Concerns-in-Public-Spaces-2022-HR.pdf" target="_blank" rel="noopener">survey</a> to find out what consumers expect in terms of hygiene and cleanliness in 2023. Now we’re sharing our results and discoveries to help companies respond to their customers&rsquo; needs.
While hand washing is important in every season, our <a href="https://wp.pro.cascades.com/wp-content/uploads/2023/02/Hygiene-Concerns-in-Public-Spaces-2022-HR.pdf" target="_blank" rel="noopener">recent survey</a> reveals that good hygiene is considered more important during the infamous cold season. So how do you keep your washroom clean and comfortable during winter? We’ll give you all the tips and tricks you need to become a winter pro!

Being a winter pro means understanding users and their behavior during the winter season. The better we understand them, the better equipped we’ll be to meet their expectations and needs in terms of washroom hygiene. For example, 97% of people surveyed believe that washroom cleanliness reflects how much businesses care about their employees and clients. 
 
So how can employers demonstrate the importance they place on the cleanliness and comfort of their washrooms? By offering something that people closely associate with cleanliness. We&rsquo;re talking, of course, about <a href="https://www.pro.cascades.com/en/products/categories/paper-hand-towels-en/" target="_blank" rel="noopener">paper towels</a>. 
 
In fact, many of the survey results reveal why consumers prefer paper!

Cleanliness: a sign of trust

Winter is the season for chapped hands. Especially with the freezing temperatures drying them out, our hands could do with a little relief during these few months. Cascades PRO® may not offer a moisturizer, but it does offer the solution for people who prefer to dry their hands with paper &#8211; 73% of those surveyed. 
Our <a href="https://www.pro.cascades.com/en/solutions/cascades-pro-tandem-family/" target="_blank" rel="noopener">Tandem® line of dispensers</a> makes paper dispensing easy with their No-Touch technology, perfect for those who have their hands full (hat, scarf, gloves, etc.) after washing. 
This interest in paper may be explained by the fact that 61% of people surveyed use paper towels to open the door when leaving public washrooms. Thanks to this, people are avoiding potential viruses that may be found on door handles as much as possible. This explains why 58% of people surveyed believe that paper towels are even more hygienic than other drying options.

Winter pro, pro good habits

Though there is no doubt about their hygienic virtues, the environmental impact of paper towels can be a concern for users. Indeed, according to some popular beliefs, the use of paper in this situation would be harmful to the environment. That&rsquo;s why, as <a href="https://www.pro.cascades.com/en/sustainable-development/" target="_blank" rel="noopener">an environmental leader in the industry</a>, we make sure that positive and always greener actions are put in place.
For example, our dispensers are designed to avoid waste and more than 70% of our tissue products are made from 100% recycled fiber. This means that every consumer can leave the washroom with peace of mind.
Whether it&rsquo;s a question of hygiene, good habits, values or environmental protection, Cascades PRO® is a sustainable solution for time spent in the washroom. A solution that can be applied to all seasons!

The washroom environment

Discover the full report on hygiene concerns in public spaces 
<a href="https://wp.pro.cascades.com/wp-content/uploads/2023/02/Hygiene-Concerns-in-Public-Spaces-2022-HR.pdf" target="_blank" rel="noopener"><img loading="lazy" class="alignnone size-medium wp-image-38134" src="https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-232x300.png" alt="" width="232" height="300" srcset="https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-232x300.png 232w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-97x125.png 97w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-42x54.png 42w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-120x155.png 120w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-31x40.png 31w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-378x489.png 378w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-161x208.png 161w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-25x32.png 25w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-386x500.png 386w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-131x170.png 131w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-62x80.png 62w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-317x410.png 317w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-216x280.png 216w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-59x76.png 59w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-75x97.png 75w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-463x600.png 463w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-116x150.png 116w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-200x259.png 200w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-12x16.png 12w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-170x220.png 170w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail-473x613.png 473w, https://wp.pro.cascades.com/wp-content/uploads/2023/02/top_hygiene_concerns_in_public_spaces_thumbnail.png 570w" sizes="(max-width: 232px) 100vw, 232px" /></a> 
<a href="https://wp.pro.cascades.com/wp-content/uploads/2023/02/Hygiene-Concerns-in-Public-Spaces-2022-HR.pdf" target="_blank" rel="noopener">Download Report</a>

Hand hygiene 101 with Dr. Germ

Consumer Views on Hygiene Amidst COVID-19

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CASCADEPRO-01_675x450

Today’s global disruptions and economic headwinds have created a complex situation with conflicting economic indicators in a very competitive environment. With soaring inflation, rising interest rates and a looming recession, it may seem too early to be thinking about recovery. But this is precisely the time to start planning for it.
&nbsp;
Consumers are adjusting their purchasing behavior quickly in response to COVID-19 and rising costs. Commodity prices will ease, but energy costs will likely remain inflated, which could continue to increase prices for manufactured goods. While the labor market is strong, wage increases are not keeping up with inflation, which is reducing household spending power.
&nbsp;
As of year-end 2022, the American Forest and Paper Association (AF&amp;PA) reported a 6.3%<a href="#_ftn1" name="_ftnref1">[1]</a> increase for the North American market. It’s a level of growth that represents 85% of 2019 volumes, indicating that a full recovery has not yet been realized.
&nbsp;
Despite the setbacks brought on by the COVID-19 pandemic, the paper market continues to experience growth in most sectors. Across professional services, education, healthcare, restaurants and catering, the market size is up in paper towels, bath tissue and napkins.

The paper market continues to grow despite challenges in the marketplace

Throughout 2021 and 2022, the paper market continued to grow towards full recovery to 2019 levels. Long-term trends such as remote working situations have slowed the recovery in the commercial sector but have led to growth in other areas. These days, the new remote offices for many are coffee shops and restaurants.
&nbsp;
People have grown comfortable with working remotely, enjoying the increased flexibility. This trend going forward will continue to be influenced by employers’ remote work policies. Many are still working towards implementing return-to-office policies, at least for part of the week.
&nbsp;
Meanwhile, current inflation is changing consumers’ buying habits, with many spending less on discretionary items and increasing their shift to private label brands and choosing low-cost retailers.

Post-covid recovery is ongoing

In the United States, online sales account for 38% of the B2B tissue market, while in Canada, they come in at a respectable 35%.<a href="#_ftn2" name="_ftnref2">[2]</a> The office market vertical has the highest proportion of sales through e-commerce, making the need to adapt pack sizes and shipping-ready packaging quite evident.
Sustainability is top of mind for 50% of professionals who have been raising concerns about urgent environmental topics since the pandemic. These buyers are focused on recycled and alternative fibers in products that meet environmental certifications. Their commitment to the environment is underscored by their willingness to pay up to 20% more for “green” products.<a href="#_ftn3" name="_ftnref3">[3]</a>

E-commerce and sustainability

While the looming recession is being driven by strong increases in interest rates and the cost of borrowing, its effects are still mostly unknown. However, we anticipate lower consumption demand that will impact vertical market sizes for some more than others.
&nbsp;
As usual, entertainment-related businesses and food services/restaurants will be affected first. The 2023 market forecast growth varies across all categories:<a href="#_ftn4" name="_ftnref4">[1]</a>
&nbsp;
<ul>
<li>Bathroom tissue: Most of the recovery will occur in 2023 with both Canada and the US nearly reaching pre-pandemic levels by the end of the year.</li>
</ul>
&nbsp;
<ul>
<li>Hand towels: Despite strong and steady growth, pre-pandemic levels are not expected to be reached by the end of 2023.</li>
</ul>
&nbsp;
<ul>
<li>Napkins: While most of the recovery occurred in 2022, both countries are forecast to exceed pre-pandemic levels by the end of 2023.</li>
</ul>